Introduction

This style guide is designed to support our brand values and help create expressions that are recognisable and consistent. Everything we do, from the way we showcase our products to the language we use to describe them, represents who we are. By following this style guide, you can craft relevant designs that leave a lasting impression, and communicate our brand's core values effectively.

This style guide will evolve as our visual identity develops and we'll be adding new expressions to this guide over time. We encourage you to revisit this page regularly when creating anything for our brand.

Any questions or requests regarding our brand should be sent to stein@identum.no.

Brand manifesto

Our brand manifesto tells people exactly what they can expect (and what they can’t), what we stand for (and what we don’t), and why that matters in the world. It's a glimpse into IDENTUM's cultural mindset.

Our brand manifesto both reflects and sets the tone for our culture. It has the power to motivate us and inspire our customers.

IDENTUM's Brand Manifesto

Voice and tone

The Identum Voice and tone is very specific to the brand. When writing content, please always refer back to these simple guidelines.

Avoid jargon
Embrace simplicity
Be authentic

Our tone and voice documents explains how we communicate at Identum, and the reasoning behind the importance of our words. It also gives you a sense of who we are and what we care about, a great starting point to understand what shapes the messages we bring to our audience. It's also a crucial part of our brand identity, making us recognisable even in writing.

You can download these documents from our shared Google Drive, but we suggest using our tailored made Gemini Gem.

Use the Identum copywriter Gem