Colours
The Identum colour palette is a strong combination of a blackened blue and a cherry red. A confident combination that reflects the brand.
Primary colours
This is the basic pairing for the Identum website and other marketing materials. Where possible, the dark background with white copy should always the the first choice. The cherry red is an accent colour and should be used selectively.
Blackened
#021D33
2, 29, 51
100, 84, 49, 62
Cherry
#D60D46
214, 13, 70
26, 100, 53, 26
White
#FFFFFF
255, 255, 255
0, 0, 0, 0
Secondary colours
The secondary colours should be used sparingly and where appropriate and a range of colours are needed such as charts and presentations.
Midnight
#0B2E51
11, 46, 81
11, 82, 41, 37
Dark denim
#103F66
16, 63, 102
99, 74, 35, 23
ID blue
#2D5884
45, 88, 132
88, 62, 26, 10
Bergen sky
#A8B6CC
168, 182, 204
39, 24, 13, 1
Drizzle
#DFE4EF
223, 228, 239
15, 9, 4, 0
Shroom
#EFE7E4
239, 231, 228
7, 10, 10, 0
Currant
#99043D
153, 4, 61
26, 100, 53, 26
eADM colours
These colours are specific to the eADM logo and can be used in the CTAs and other smaller accents in the solution.
Vollane
#3C7317
60, 115, 23
66, 26, 100, 10
Spring
#8ECC66
142, 204, 102
51, 0, 73, 0
Olive
#638928
99, 137, 40
66, 26, 100, 10
eFEIDE colours
These colours are specific to the eADM logo and can be used in the CTAs and other smaller accents in the solution.
Apricot
#F8856A
248, 133, 106
0, 60, 55, 0
Tan
#A85B4C
168, 91, 76
26, 68, 64, 19