Identum Brand Guidelines

We use doodles as a part of our visual identity. They can be incorporated both with photography as well as headline copy.

The doodles act on a number of ways:

Please ONLY use doodles from our library.

Here, we present a handful of instances that demonstrate the practical use of these doodles within a given context:

Doodles accentuating the main message

Doodles as quotation marks

Doodles showing feeling

Doodles showing the way

Doodles on top of photos

These doodles bring out the unmistakable Identum personality and are uniquely drawn for brand recognition.

Don't overuse the doodles. They are there to accentuate, not obliterate the content.

Have a look at these examples of what NOT to do when designs your assets.

Over doodling

Doodle colour mixing

Doodles and body copy