Choose language
Brand Guidelines
Updated: March 06, 2026
The usual moustache-suspects in front of Bryggen in Bergen

Image bank

We employ the "real people doing real things" concept but as we are a small company, we like these images to be of us, whenever possible.

The photography is predominantly black and white. This allows for the strong colour scape of the brand to sing. The images can be combined with doodles, as you can see in our image bank and the examples below.

Identum image bank

Photography

If the appropriate imagery cannot be found in the Identum archives, images can be used from the main Visma library. Please remember to convert them to black and white and where applicable, add in a doodle.
Bromance-in-the-office-lounge

Examples

Here are some examples on how to use our photos in different settings.
Whenever possible, use real photos of us. We are the guys and gals that make up Identum, so lets show it.

Whenever possible, use real photos of us. We are the guys and gals that make up Identum, so lets show it.

A certain 'chemistry' between the user and the person in the photo ads to the story

A certain 'chemistry' between the user and the person in the photo ads to the story.

The images used should always help with the message and carry it forward and/or add a new perspective.

The images used should always help with the message and carry it forward and/or add a new perspective.